Building Models That Work — 
Including for Making the Urdu Language Popular Around the World:
And That Is Islam!

Jul 17, 2017


Building Models That Work — 
Including for Making the Urdu Language Popular Around the World:

And That Is Islam!

Dr. Pasha

(Bringing Islam to the World One Concept at a Time!
Taking the Qur’an to Every Home and Heart that Needs It —
And which One Does Not?)


Those of you who have gotten to know me a bit can continue to wonder just what on earth I am talking about.

The short answer is I am talking about Islam of course. And if you ask me, what else is there to talk about? Or what else is worth talking about anyway?

The thing about Islam is that you talk about it, with proper understanding and insight, you then are talking about all things that exist: the whole world as it were.

And not just the world that you see with your physical eyes: Aalam Ash-Shahaadah.

But also the other world — the world that you can only catch a glimpse of with the eyes of your heart: Aalam Al-Ghaib.

For, there are two types of existence or reality or worlds: 

(a) The world you see or the Visible World (Sha-haadah). 

(b) And the world you do not see or the Invisible World (Ghaib). 

So, when you talk about Islam, you talk about both worlds. 

That is how comprehensive Islam is. It leaves nothing out. 

And that is because Islam is from Rabbul AalameenMaster of the Worlds

Not just the two worlds we mentioned above, Visible and Invisible, but all kinds of other worlds, whether we are able to conceive any of them or not.

And if Islam is about all the worlds, then Islam also is about building models. All kinds of models.

Models that work. Not castles in the air, full of empty cliches, but real-life models of practical utility.

Models that, on the one hand, help us to understand and monitor the world we are in and with which we have to deal on a daily, hourly, minute-by-minute basis.

As well as, on the other hand, models that will help us to impact and change and modify and regulate and manage aspects of that world that are accessible to us.

Very much like the models that business people, small or big, build — or at least they have to — both in their minds as well as on paper and also using all kinds of computers and software and digital tools and devices.

That is what MBA programs attempt to teach their highly gifted, and also enormously privileged, students in some of the top universities of the world.

What works, what does not work? And for what reason or combination of factors and causes? And how to fix and change what is out there to the way you want it to be. 

To optimize performance and to maximize benefit. I am deliberately avoiding the expression “profit.”

Islam, do not forget, is all about maximization of benefit and profit — both. Islam is about utility and Islam is not about futility and wastefulness.

Ammaa Maa Yanfa-un Naasa Fa-Yamkuthu Fil Ardi!


“The really beneficial stuff stays on earth. 
It has longevity.”

So, the same business acumen and savvy, and the same penchant for Successful Model Building, need to be pressed into service to help Muslims solve the problems that they face in their lives.

Is that why Allah chose some extremely smart and resourceful and savvy business men and women at Makkah to be the very first generation of Islam in its final and most glorious chapter on earth under the leadership of Prophet Muhammad, Sallallahu Alaihi wa Sallam

Who knows the answer to that question but him?

But here is what is on my mind these days: 

How to jump start the love of the Urdu Language in the minds and lives of a whole new generation of men and women in the world today?

I believe this can be done. And I have a strong feeling inshallah it will be done.

For, there is no language like Urdu. And the world needs to know and hear about this language. 

And by that I mean both Muslims and non-Muslims, both in the so-called East as well as in the so-called West.

So, Urdu Language, here we come — with the help and grace of Almighty Allah.


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