Our goal and our message is clear. It is simplicity itself. It is to bring Islam to the entire world, one concept at a time.
That is the reason why we do what we do. And that is also the reason why we do things the way we do them.
All our activities, and our entire Campaign in Life, flow from that core focus.
In practice, all our efforts, and our entire life we hope, take the form of trying to "Take the Qur'an to Every Home and Heart that Needs It -- And which One Does Not?"
It is clear to us, from studying the Qur'an, and the Sunnat of Rasulullah, Sallallahu Alaihi wa Sallam, that this is the Unequivocal Mission in a Muslim's Life. And it is the Direct Mandate given to Muslims by God Almighty.
To every Muslim as an individual. And to the entire Muslim Ummat or Nation as a whole.
We believe that Muslims are losing out in this world, on all fronts, for not carrying out this Divine Mission. For turning their backs on what God Almighty had appointed them to do.
We also believe that today the entire world is worse off as a result of Muslims not doing their Divine Duty of Telling the World about Islam.
We further believe that neither the condition of the Muslims, nor the condition of the world as a whole, will change till Muslims, as individuals, as groups, as societies, and as an Entire Ummah or Nation, rededicate themselves to the Divine Mission of Taking the Qur'an to Every Home and Heart that Needs it -- and Which One Does Not?
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